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PRASARANGA

Prasaranga, the Publication division of Kuvempu University was established in 1992 to disseminate knowledge generated at the University and also to publish important works from researchers and intellectuals from Karnataka. Prasaranga has published over 100 books and publishes journal of social science, journal of science, journal of management and commerce, journal of literature and languages. Regular events are conducted at the Universiy and outreach programmes at colleges, schools and Insitutions.

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YUVAJANATHE MATHTHU DUSCHATAGALU

Dr. NELLIKATTE S SIDDESH

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TRANSFORMATION IN INDIA IN THE 21ST CENTURY SOCIAL REFLECTION

Prof. A RAMEGOWDA

image descriptionLanguage and Literature

 

Kuvempu University Journal of Language and Literature

Editorial Board

 
Name Working Designation Designation
Prof. Rajendra ChenniProfessor, Department of English, Kuvempu UniversityChief Editor
Dr. Rachel K. BariProfessor, Department of English, Kuvempu UniversityMember
Dr. K. Keshava SharmaProfessor, Department of Kannada, Kuvempu UniversityMember
Dr. Prashantha Nayaka GProfessor, Department of Kannada, Kuvempu UniversityMember
Dr. Ramprasad B VAssociate Professor, Department of English, Kuvempu UniversityMember
Dr. Uma HegdeProfessor, Department of Hindi, Kuvempu UniversityMember
Dr. N.S. GundurProfessor, Department of English, Tumkur UniversityAdvisory Committee
Dr. Chitra PanikarProfessor, Department of English, Bangalore UniversityAdvisory Committee

Volume : I        Issue : 1         September 2017

Social Exclusion and Caste Hegemony: A Semiotic Understanding

  Meti Mallikarjun
Kuvempu University Journal of Language and Literature
Year :2017-09-01 - Volume :01 - Issue : : 1

The present paper intends to explore that how caste hegemony played a major role in maintaining ‘social exclusion’ in India and in Karnataka particularly. The modes of social recognition and derecognition models are generally representing through language. This representation obviously becomes as a social reality. This politics of social recognition is always discriminatory and partial. However, language can be taken into consideration in this paper as one of the signifiers for bringing out the different modes of caste hierarchy and social exclusion. The discourse of caste hierarchy and outcaste are not merely signifying the oppressed conditions alone, but they are also the resulted phenomenon of ‘symbolic violence’. Consequently, socio-cultural sufferings and violent practices like untouchability are still prevailing despite of all democratic practices and social movements in India. Peter Burke defines symbolic violence in History and Social Theory is something different from the concept that is being discussed in this paper. According to Burke, “symbolic violence… refers to the imposition of the culture of the ruling class on dominated groups, and especially to the process by which these dominated groups are forced to recognize the ruling culture as legitimate and their own culture as illegitimate” (1993:86). This argument appears to be general and linear at the outset. But as far as the underlying structures are concerned, this argument substantially brings out the semiotic realizations and conditions of caste and caste systems in India. Keeping in mind these objectives, this paper investigates thoroughly the socio-cultural conditions of social exclusion and caste hegemony, specifically in Karnataka. It is true, social exclusion and caste hegemony have been the crucial topics in the human history. For this reason, Instead of, rehearsing the old debates that have been circulated across the time and space, but trying to put them in a new order and perspectives. And also it is necessary to understand their impacting dimensions through semiotics.

Beyond Words: Contemporary Women poets from Tamil Nadu

  Prof Rachel Bari
Kuvempu University Journal of Language and Literature
Year :2017-09-01 - Volume :I - Issue : 0

Tamil women poets have been prolific writers and have emerged as the articulation of an Indian voice. They have assimilated the Tamil poetic tradition. But they have also met with stiff opposition for the social space has always excluded women from any form of sexual dialogue. Another reason was that Tamil women’s poetry was totally opposed to the powerful and dominant voice of Tamil nationalism. Kutti Revathi has an interesting quote “ Just as the body belongs to man, so do the words that denote the parts thereof… So, too, is the exclusion of women from poetry And where her entry is permitted, such permission is granted only on condition that her poetry must subject itself to self-censorship.

Discourse of Humour in the Culture of Mobile Jokes

  Namratha Mogara
Kuvempu University Journal of Language and Literature
Year :2017-09-01 - Volume :I - Issue : 1

Wife: The trouble with you Brian is that you have no sense of humour Man: (After thinking about it for moment) Well, I don’t think that’s funny. Is it true that some people don’t have a sense of humour? What is humour? From where does it arise? If we look at the origin of the idea of the comic we would know how subversive the wife is being. Two odd millennium years ago the ancient Greeks discovered a very funny anatomical difference between the sexes. Women did not have the hyoid bone found in the region of the throat. They related this to the strength and size of the laugh of the two sexes and found women falling far behind the men. But of course all this changes subsequently when they discovered that the body has fluids that caused changes in the temperaments of individuals. This in today’s parlance comes close to the idea of psychological character, comic being one of them.

Narrativizing a Coherent Story of a ‘Woman in Man’s Body’ and Performing as a Hijra: A Study of Two Hijra Self-narratives from India

  B.V. Rama Prasad
Kuvempu University Journal of Language and Literature
Year :2017-09-01 - Volume :I - Issue : 1

This paper deals with two hijra self-narratives from India- I am Vidya by Living Smile Vidya and Truth about Me by A. Revathi, both translated from Tamil to English. The paper argues that in these two self-narratives there is an effort to give a coherent narrative of the lives of the writers in terms of ‘a woman trapped in a man’s body’ framework. The paper also shows how other people try to make sense of the lives of these writers through other narratives. It finally argues that there are many performative aspects in the becoming of a hijra that can be seen in these narratives that escape the coherence ‘a woman trapped in a man’s body’ narrative tries to achieve.

Issues in postcolonial feminist criticism

  Vidya Maria Joseph
Kuvempu University Journal of Language and Literature
Year :2017-09-01 - Volume :I - Issue : 1

Postcolonial feminist theory’s project can be described as one of interrupting the discourses of postcolonial theory and of liberal Western feminism, while simultaneously refusing the singular “Third World Woman” as the object of study. Rosemary Marangoly George.

Writing Personal Memories; Re/Writing Partition History

  Ishmeet Kaur
Kuvempu University Journal of Language and Literature
Year :2017-09-01 - Volume :I - Issue : 1

Families have histories. They have their own memories and narrative embedded within the psyche of individuals that experience either forced displacement, or migration by choice. These smaller units build to make histories of a larger macrocosm called the nation. The present paper focuses on how memory plays an important role in reconstructing the narrative of partition that emerges from personal histories of individual experience and family units. As the generations are passing away, the people who experienced partition first hand are on the verge of extinction. What remains is second-hand and third-hand information (from the proceeding generations) through the family struggle over years. Largely, a sense of amnesia, forgetting and erasure challenges the articulation of these experiences. As a third-person narrator, belonging to one such family, the researcher would focus on the limitations of articulation and expression of the partition experience and the need to articulate this experience. Radhika Mohanram in an essay “ Specters of Democracy/The Gender of Specters” suggests that there are two types of collective memory “a nationally orchestrated memory that can bring about cohesiveness to a society and one that is open-ended, non-fixed, and non-politicized that can critique and question the former.”

Kuvempu University Journal of Commerce and Management

image descriptionCommerce and Management

Publisher: Prasaranga, Kuvempu University, Shankaraghatta,Karnataka, India-577 451

In this age of Commerce, Management, Economics and Computer and cut throat competition, a group of intellects felt the need to have some platform, where young and budding managers and academicians could express their views and discuss the problems among their peers. This journal was conceived with this principled intention in view. The journal keeps readers up-to-date with the latest research and newest thinking in Commerce and Management in an easy-to-read, up-front way This journal has been introduced to give an opportunity for expressing refined and innovative ideas in the field of Commerce and Management. The journal also provided a chance to know about the latest in the sphere of research and knowledge. We have taken a small footstep and we anticipate that with the active co-operation of like-minded scholars, we shall be able to serve the society with our humble efforts. It provides an outlook of research advancements and understandings in the field of commerce and management inclusively and exclusively. It publishes articles, case studies that consider issues regarding Commerce, Management and all corresponding fields. The Journal gives equal priority to all the areas of Commerce and Management like Accounting and Taxation, Marketing, Finance, Production and Operations, Human resources and Systems. In addition to this it gives high priority to the International Business, General Management practices, Research Methods, Entrepreneurship and Small Business Management, Economic and Contemporary issues in Commerce & Management. The prime goal of Commerce and Management journal is to disseminate the ideas and thoughts in this area to academicians, researchers, practitioners and all those who can benefit and contribute to the corporate and society at large. It aims to include paper from all over the country without any discrimination. Papers will be preferred which can be applied at any level and can benefit to stake holders.

Editorial Board

 
Name Working Designation Designation
Prof. R. Hiremani NaikProfessor, Institute of Management Studies,
Kuvempu University,Shankaraghatta,Shivamogga, Karnataka,India-577451. e-mail :hn@kuvempu.ac.in
Chief Editor
Prof. J. MadegowdaProfessor, Department of Commerce,
Kuvempu University,Shankaraghatta,Shivamogga, Karnataka,India-577451. e-mail :madegowda@kuvempu.ac.in
Member
Prof. H. N. RameshProfessor, Institute of Management Studies,
Kuvempu University,Shankaraghatta,Shivamogga, Karnataka,India-577451. e-mail :hnr@kuvempu.ac.in
Member
Dr. Kundan Basavaraja Assistant Professor,Department of Commerce and Management,
Sahyadri Commerce College,Shimoga,karnataka,India-577203
Member
Dr.Manjunath K. R.Assistant Professor, Institute of Management Studies,
Kuvempu University,Shankaraghatta,Shivamogga, Karnataka,India-577451. e-mail :krm@kuvempu.ac.in
Member
Dr. Mamatha Assistant Professor, Department of Commerce,
Sahyadri Commerce College,Shimoga,karnataka,India-577203.
Advisory Committee

Volume : I        Issue : 1         November 2017

Knowledge Management Practices in Universities for effective learning-An Explorative Study

  Prof.R.Hiremani Naik
Professor, Institute of Management Studies, Kuvempu University, Jnana Sahyadri, Shankaraghatta, Shimoga
Kuvempu University Journal of Commerce and Management
Year :2017-11-01 - Volume :01 - Issue : : 1

Knowledge management is about enhancing the use of organizational knowledge through sound practices of KM and organizational learning. KM practices encompass the capture or acquisition of knowledge, its retention and organization, its propagation and reprocess and lastly responsiveness to the new knowledge. The focus of this study was on KM principles and practices that may be in place in the Universities. The present research approach is that KM and its survival principles and tools may help the institutions to improve performance. However, there is uncertainty about whether the use of KM principles and tools can partly solve the institutions approach to improving the quality of education it provides. Hence, the study attempt to identify the level of understanding among the faculties on Knowledge management practices and examines the challenges faced by individual faculties to share knowledge among them in various departments. This article also attempt to tap intend of policies on Knowledge management applications in selected departments in Kuvempu University with perceptive of faculties.

HR Strategies for Coping with Industrial Dynamics and Efficiency Building – Empirical evidences from Insurance Companies

  Dr. Manjunath, K. R
Assistant Professor, Institute of Management Studies, Kuvempu University, Jnana Sahyadri, Shankaraghatta, Shimoga
Kuvempu University Journal of Commerce and Management
Year :2017-11-01 - Volume :I - Issue : 1

Insurance sector in India in the contemporary market scenario are exposed to number of challenges, it has been a continuous effort from the participants here to embed all such necessary competencies that can help them to be responsive to the dynamics in the market. Changing market structure and customer dynamics are making these markets more volatile in performance. Against an assumption placed that less than 20% of the total Indian Population is covered under insurance sector not many companies here are in a position to report steady growth, and though some have reported growth in absolute value in terms of rate of growth it has been very inconsistent; this most of the times is said be due to the cultural thresholds the conventional side of Indian markets carry and lack of access to customized services to them. Though a number of initiatives have been taken to break the threshold in the market and provide for customize products and service to the customers, the initiatives have not sufficed to meet the objectives. The initiatives taken up by the insurance companies in India towards accomplishing their objective have seen a metamorphic change, they are more away from conventional management practices into contemporary practices and adoption to SHRM practices is one of its kind which is embedding T&D as a key element of strategic formulation. This paper explores how T&D practices taken up by the insurance sectors are providing for strategic competency building and have been successful in realizing their goals. The paper concludes that mere formulation of SHRM practices would not suffice the need but socializing the resources and embedding the strategic intent into very individuals initiatives is what provides for necessary competency building among them – the same is presented inform a model.

FDI in Retailing –A Stakeholders Perspective.

  Dr. Sumathi.K
Faculty Member, IMSR, Jnanasahyadri, Kuvempu University, Shankaraghatta
Kuvempu University Journal of Commerce and Management
Year :2017-11-01 - Volume :I - Issue : 1

FDI is an important tool in the economic development of the nation. Contribution of FDI through financial resources, technology and innovative techniques raises overall productivity of diverse sectors of economy. However the FDI in retail is facing many challenges, due to the unfair competition and ultimately result in large-scale exit of incumbent domestic retailers, especially the small family owned business. Even though they are providing qualitative services to the customer at the same time the domestic firms in the sector is still underdeveloped and in nascent stage. In this paper it is proved that FDI in retail have its own benefits like tackle information with wholesale prices. And also inflow of technical know-how from foreign firms, like warehousing technologies and distribution system, supply chain, helpful to the farmers in eliminating the middlemen and also increase the fraction of the final sales prices that is paid to farmers. Therefore the present study is an effort to critically evaluate the effects of FDI policies in retail industry to its shareholders and also the policy framework of FDI in retailing.

Corporate Governance Practices in Banking Sector- A Comparative Study of Selected Public and private Sector Banks at Shimoga City

  Mrs. Sujatha.K
Guest Lecturer, Sir. M.V Arts and Commerce College
Kuvempu University Journal of Commerce and Management
Year :2017-11-01 - Volume :I - Issue : 1

Corporate governance has at its backbone a set of transparent relationships between an institution’s management, its board, shareholders and other stakeholders. It, therefore, needs to take into account a number of aspects such as, enhancement of shareholder value, protection of shareholder rights, composition and role of board of directors, integrity of accounting practices and disclosure norms and internal control system. In a service industry like banking, corporate governance relates to the manner in which the business and affairs of individual banks are directed and managed by their board of directors and senior management. It also provides the structure through which the objectives of the institutions are set, the strategy for attaining them is determined and the performance of the institution is monitored. Virtually every major industrialized country as well as the Organization for Economic Cooperation and Development and the World Bank has made efforts in recent years to refine their views on how large industrial corporations should be organized and governed. Academics in both law and economics have also been intensely focused on corporate governance. Oddly enough, in spite the general focus on this topic, very little attention has been given to the corporate governance of banks.In this backdrop the present study focused on the comparing Corporate Governance Practices in selected private and public sector banks.

Work Force Diversity and the Need for Organizational Culture in MSME – A Critical Review

  Rajendra Prasad G R
Research Scholar, Institute of Management Studies and Research, Kuvempu University, Jnana Sahyadri, Shankaraghatta, Shimoga – 577451
Kuvempu University Journal of Commerce and Management
Year :2017-11-01 - Volume :I - Issue : 1

In the past twenty years the growing diverse work force in organizations has led scholars to pay increased attention to this issue. Many MSME are making efforts to achieve workforce diversity, which aims to employ workers from different backgrounds to provide tangible and intangible benefits to the organization. Understanding the utilization of workforce diversity helps to establish an organization with a competitive edge. Enterprises will be successful only to the extent that they are able to embrace & encourage work force diversity and Organizational culture is the workplace environment formulated from the interaction of the employees in the workplace. This study explores by reviewing recent literature the increasing influence of the work force diversity and its relationship with organizational culture in MSME. The study finds that different aspect of work diversity has different relationship with culture. Overall workforce diversity and organizational culture enhances better Organization Objectives, Organization Opportunities and Challenges, Internal Environment and Resources, Organization Environment, greater success in marketing, better distribution of economic opportunity & competitive advantage. The study may be useful for the organizations having diverse workforce by managing them effectively for the achievement of organizational goals. This paper analyses the Work force diversity and the need for organizational culture in that can lead to change management and as such ensure a sustainable future for the MSME and it is explores what organizational culture is, why it is important, and how to change an established culture so that it is better aligned with changes in organizational objectives and workforce practices.

The Burning Role of Responsibility Accounting in Better Built of Management

  Manjunatha.K ,Venkatesha, Bharmappa, T B.M ,
Kuvempu University Journal of Commerce and Management
Year :2017-11-01 - Volume :I - Issue : 1

The creation of services allows the operation of a system of accounting responsibility. Responsibility accounting is an accounting system that separates revenues and costs in terms of personal responsibility to monitor and evaluate the performance of the organization. Responsibility accounting collects and reports planned and actual accounting information about the inputs and outputs of responsibility centers. It is based on physical information pertaining to inputs and outputs. The resources utilized in an organization are physical in nature like quantities of materials consumed into a common denominator and expressed in monetary terms called costs for the purpose of managerial control. In similar way outputs are based on costs and revenue data. The importance of appropriate responsibility accounting system is needed to keep better management in the organization. This paper evaluates how the responsibility accounting system leads to strengthen management ability of the organization.

Potentiality of E-Services in Banks -A Case Study of SBI Bank

  Akshatha B.G , Prof. Akash S.B.
Kuvempu University Journal of Commerce and Management
Year :2017-11-01 - Volume :I - Issue : 1

This paper concentrates on the potentialities of e-banking services provided by banks in India. Technology today has becomes synonymous with banking and Indian banks have put in place a strong infrastructure to leverages its benefits. Technology has made visible differences in the functioning of banks and conduct of banking operations. Banks today have built up significant database about the customer demographics, transactions and behavioural will have to be separated with substantial focus on information. Most banks are continuously looking for al